Growth Operating Partner · Founder-Led & PE-Backed Companies
Growth rarely stalls because of one department. It stalls at the constraint no one owns.
I’m Henry “Hank Hugh” Hernandez. I work alongside founders, CEOs, and PE-backed leadership teams to identify what is limiting growth, align the business around it, and direct execution until the constraint moves.
Diagnosis before prescription. Strategy through execution.
Ask Hank™ · 30-minute working session · $100
Why Companies Call Me
Growth problems do not respect department lines. Neither do I.
Sometimes the issue looks like marketing. Sometimes sales, positioning, operations, technology, AI, leadership alignment, or execution. I start by finding the constraint—not by forcing the business into a predetermined service.
The company grew on founder instinct, relationships, hustle, or a small number of channels. It worked—until it didn’t. The next stage requires a system without losing the speed that created the business in the first place.
The strategy is clear on paper, but the business is not converting intent into coordinated execution. Priorities compete, ownership is fragmented, and the value-creation plan is moving slower than the clock.
You have agencies, leaders, vendors, systems, and activity—but no one is accountable for seeing the whole growth problem, deciding what matters most, and driving the work across functions until it changes.
The Hank Hugh Method™
Find the constraint. Align the business. Direct the work. Make the improvement durable.
The public version is intentionally simple. Underneath it sits the operating system I use to assess reality, establish intent, coordinate execution, measure progress, and build capability into the company instead of creating dependency on me.
Find the real constraint before prescribing a solution.
Get the decision-makers aligned on the problem, objective, priorities, and ownership.
Translate intent into coordinated execution across the functions that matter.
Use evidence to determine whether the constraint is actually moving.
Build the capability into the business so progress does not depend on me.
Proof, Not Promises
Different businesses. Different constraints. Measurable outcomes.
I do not claim that one playbook solves every company. These examples show the opposite: diagnose the actual problem, build the right system around it, and measure what changes.
From a 1.4 percent share of voice to a category-level organic demand asset.
In 2015, Teladoc hired my agency to help build the organic growth infrastructure underneath its pre-IPO trajectory. The company was scaling quickly, but its search visibility did not yet reflect the category it intended to lead.
I led the engagement as CEO of the agency and Principal Strategist on the contract. The work spanned keyword and intent architecture, B2B audience segmentation, messaging governance, content standards, technical SEO, backlink strategy, member portal strategy, and analytics.
Today, Teladoc Health ranks for 98,000+ organic keywords, including major terms in telehealth and virtual care, with organic traffic SEMrush values at approximately $1.21 million per month and thousands of citations across major AI answer engines.
The point is not SEO. The point is compounding infrastructure: build the right foundation once, and it can keep creating value long after the engagement ends.
A 92 percent reduction in cost per call—from $209.45 to $16.26.
MHC was paying $209.45 for every inbound call from paid media. The campaigns were generating activity, but the economics were not good enough.
After restructuring the account architecture, intent layer, and conversion path, cost per call fell to $16.26. Market saturation moved from 42 percent to 98 percent, and call volume increased from 288 to 507.
The constraint was not simply media spend. It was the system connecting intent, architecture, conversion, and execution.
From The People Who Have Worked With Me
Clear thinking matters. Trust matters more.
Henry has a deep knowledge and understanding of what it takes for a website to rank well in all of the major search engines. He is also one of the most honest businessmen I have ever worked with.
“Henry has been an invaluable resource for my company. He has helped build us from a very small company to a large network. He is extremely responsive, helpful, and really knows what he’s doing. Plus he’s a good human being, which is the most important part of finding someone you trust.”
“Working with Henry changed how I think about marketing entirely. He showed me exactly why what I was doing wasn’t working and what to do instead. That clarity was worth more than anything else I had spent on marketing.”
Two Ways To Start
Need my thinking—or need me inside the business?
Those are different needs, so they should have different doors.
Stuck? Ask Hank™.
Bring me one business, growth, or execution problem. We invest 30 minutes working the problem, clarifying what is really happening, and determining the next best action.
30 minutes · $100 · Paid working session
Discuss a Growth Operating Partner Engagement.
For founders, CEOs, and PE-backed leadership teams evaluating a larger growth mandate that requires cross-functional direction, execution, and operating accountability.
This path is for potential engagements—not a free consulting session.
Want my thinking? Ask Hank™. Want to hire me? Let’s discuss the mandate.